Management Team
Brad Hollinger: Chairman and Chief Executive Officer
Responsible for strategic direction, operational execution, and profitability of Vibra Healthcare. Brad is also the founder and CEO of The Hollinger Group, a senior care company. Prior to founding Vibra Healthcare, he co-founded and served as Chairman and CEO of Balanced Care Corporation, a publicly-traded senior care company that grew to 87 facilities in 11 states, 51 facilities were De Novo projects.
In addition, Brad served as chief development officer and executive vice president of the contract services group of Continental Medical Systems, an NYSE $1.5 billion-dollar company.
Kelly Hollinger: President
Kelly is responsible for overseeing information systems, market analysis, and business intelligence at Vibra Healthcare. He started with the company in 2004. He has co-founded companies in healthcare IT and consulting. Kelly is a graduate of the Advanced Management Program at MIT.
Leigh Zelidon: Chief Revenue and Operations Officer
With over 25 years of executive leadership experience in the healthcare industry, Leigh is a C-suite executive who helps companies achieve growth and excellence in acute, post-acute, and outpatient sales and business development. She has a proven track record of designing and delivering revenue growth strategies at the Fortune 500 level and in the private equity space, building and leading cross-functional teams, and driving turnaround initiatives.
As the chief revenue and operations officer at Vibra Healthcare, Leigh oversees the organization’s growth strategies and development. She most recently led the revenue strategy in sub-specialty telemedicine as the chief growth officer at Access TeleCare, one of the nation’s largest sub-specialty telemedicine providers. Prior to Access, she was the senior vice president with RestorixHealth, the nation’s second-largest outpatient wound care management company. Leigh cut her teeth in the long-term acute care and inpatient rehabilitation space with Kindred Healthcare, where she was a vice president of sales and business development, responsible for $2.1 billion in revenues.
Leigh is passionate about improving the quality and accessibility of care for patients with complex and chronic conditions. This passion led her to accept and serve on the board of directors at Livanta, LLC, a company that manages medical review functions in support of CMS and other entities.
Heather Crawford: Chief Clinical Officer
As chief clinical officer, Heather leads clinical strategy and operations across Vibra Healthcare, working with hospital teams to support quality, safety, patient experience, regulatory performance, and clinical excellence.
Heather brings more than 25 years of healthcare experience in clinical operations, nursing strategy, and quality improvement. Prior to joining Vibra, she spent more than a decade with Kindred/ScionHealth, most recently serving as chief clinical officer and senior vice president of clinical operations. In these roles, she led clinical and operational initiatives across more than 60 hospitals in 25 states.
Heather holds a Doctorate in Business Administration in Leadership, a Master of Business Administration in Healthcare Management, and a Bachelor of Science in Nursing. She is a Fellow of the American College of Healthcare Executives, a Certified Nurse Executive Advanced, and a Lean Six Sigma Black Belt.
Douglas Yohe: Senior Vice President and General Counsel
Douglas Yohe joined Vibra as senior vice president and general counsel. Prior to joining the organization, Yohe was a partner in the law firm of Latsha Davis Yohe & McKenna, P.C., which serves as Vibra’s primary outside counsel. Doug is a member of the State Bars of Pennsylvania and Maryland, as well as the American Health Lawyers Association and the Pennsylvania and American Bar Associations. He is a graduate of Juniata College and Wake Forest University School of Law.
Wayne Mackey: Chief Human Resources Officer
Wayne, the chief human resources officer at Vibra Healthcare and CEO of Vibra Travels, brings over 25 years of healthcare experience, starting as a housekeeper in a nursing home. He’s committed to building strong relationships, fostering a supportive structure, and driving continuous performance improvement.
Wayne’s leadership is guided by core values of trust, integrity, and commitment to outcomes. His expertise lies in recruitment, public speaking, leadership development, and talent management. Certified in SPHR/SHRM, DDI, 360-Degree feedback, and Predictive Index, Wayne ensures a positive employee experience through team growth and core deliverables. His mission is to serve Vibra’s patients, residents, employees, and stakeholders with excellence.
Julian Burke: Senior Vice President of Sales
As the senior vice president of sales, Julian oversees Vibra’s field marketing and admissions teams, as well as managed care and market development strategy and implementation. Julian brings 20 years of healthcare sales experience in pharmaceuticals, durable medical equipment, and post-acute care. Julian has carried the bag as a front-line sales representative and led both sales and operations teams throughout his career in district, area, regional, and divisional roles. Julian is committed to building strong teams, developing talent, and creating long-term relationships with healthcare systems and leaders.
